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Why 'Made in Italy' matters | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in December
By Josh Kolm

The Italian Trade Commission is continuing its mission to get Canadians to buy authentic products and reject the imitators by focusing on education. Set to the tune of the Sesame Street classic “One of These Things Is Not Like The Other,” a split screen video leading the campaign shows the difference between how authentic foods actually made in Italy are produced versus the imitators.

http://strategyonline.ca/2016/12/02/why-made-in-italy-matters/
 

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